Pelago™
BRAND PLATFORM & MESSAGING
WE HELPED TAKE THE STIGMA OUT OF SUBSTANCE USE.
Pelago™ helps employees overcome substance use issues, and employers create a healthier workforce because of it.
Our challenge was to build a messaging structure that encourages more people to make a positive change with Pelago™. It starts with being judgement-free. And it starts now.
PLATFORM MESSAGE
The hero line everything builds upon.
"Partnering with DONE was one of the best decisions we’ve made. The branding work they delivered was not only visually stunning, but it captured the essence of who we are in a way that felt fresh, strategic, and completely aligned with our goals. "
— Tamara Castellano, VP Marketing | PELAGO™
PRODUCT MESSAGING
Pelago™ is an anonymous, virtual care clinic that can be accessed anytime. No matter where people are, they can talk with a trained professional about their substance use issues.
It is made for real people looking to make real changes in their relationships with substances.
All they need to do is get started.
"The campaign performed beyond expectations and generated exactly the kind of momentum we were hoping for."
— Tamara Castellano, VP Marketing | PELAGO™
PROGRAM MESSAGING
Pelago™ works hard to customize their programs across different substances -- because the approaches can vary greatly.
We helped them craft specific messaging that makes sense for those audiences. And always with the judgement-free tone that makes Pelago, Pelago.
CLIENT —
Pelago™
YEAR —
2024
LOCATION —
New York, NY
CATEGORIES —
Brand Platform
Brand Messaging
ALL OF THE AGENCY YOU NEED. NONE OF THE AGENCY YOU DON'T.