Filson® — The New West / Badlands
CAMPAIGN DESIGN / ART DIRECTION
WE HELPED DEFINE THE "NEW WEST".
This heritage brand hearkens back to Alaskan pioneers. So needless to say, their roots are wild-west.
Our ask was to bring their legacy to the surface, using that cowboy dream to create the next generation of Filson-wearers.
Saddle up.
"THE NEW WEST"
Campaign Branding & Design | Custom Typography | Messaging
"DONE has been one of our favorite agency partners to date. They are over-the-top talented and great to work with. Highly recommend."
— CALE MONTRONE, DIRECTOR OF CREATIVE PRODUCTION | CC FILSON CO.
THE NEW WEST HAS TWO SIDES.
Along with the main project, Filson went to the badlands of South Dakota to shoot with the Sage to Saddle Crew. They believe everyone deserves a turn in the saddle, especially the original stewards of this great land.
"BADLANDS"
Campaign Branding & Design | Custom Typography | Messaging
CLIENT —
Filson®
YEAR —
2024
LOCATION —
Seattle, Washington
CATEGORIES —
Campaign
Art Direction
Key Art
Title Design
ALL OF THE AGENCY YOU NEED. NONE OF THE AGENCY YOU DON'T.